Chilliwack Secondary School - Marketing 11

Businesses develop marketing strategies in order to attract their target market . Target markets are groups of consumers who a company aims its’s marketing efforts to. These consumers are identified as potential customers. Directions:  Download the template and then choose the most relevant characteristic in each demographic category for the marketing campaigns for the following products listed across the top. When done, hand-in via  Dropbox

The Task o    Below is a list of top companies who have a variety of brands making up their business. o    On a separate sheet of paper, choose three products and services (ensuring that at least two of your choices are services) and identify the relevance of the 4 Ps to the product/service of your choice.   Unilever - range of brands covering foods, perfumes, household cleaners, ice creams, etc.   Nestlé - a brand covering food, cereals, drinks and dairy products   GE - a brand covering consumer and commercial technologies Dell - computer products   Bank of America - banks provide 'products' which also double up as services Amtrak - an important service for thousands of people every day Horizon - health care services   Apple - technology (computers, phones, etc.)   Example - Coca-Cola Brief Description - The world’s number one soft drink (soda). Price - is relative compared to other brands, suggesting ...

Dragon's Den Episode Analysis Use the same group of questions for each pitch, on each episode.  Again, you're going to archives these and hand them in at the end of the course. What is being pitched? What was your favorite part of the presenter’s pitch? What could he/she have done to better their performance on Dragons' Den? What were some of the strengths and weaknesses of the business? What offers did the “dragons” make? Was there any negotiating? Was a deal made? What did the “dragons” think of the pitch/product? Do you agree or disagree with them? If you were a “dragons” would you have made an offer? Why or why not?  Think in terms of how it was marketed.  When done work on  Coding

Chapter 2:  PowerPoint Chapter 2:  Note Guide If you haven't,  Complete the Chapter #1 Quiz When you're done work on any outstanding assignment or  coding .

Complete the Chapter #1 Quiz All students will complete one Ad Review assignment per chapter to be handed in at the end of the semester. The purpose of this assignment is to have a better understanding of what is happening in the “Marketing World”. Ad Review assignment topics will change for every chapter.     Your Ad Review must be typed. Below is the proper format to be used each week. Remember to use the heading below and that each section must be labeled and completed. Name (first/last) Block/Period Date Company – (Name of the company advertising) Location –   (Name of the newspaper, magazine, tv station, billboard, website (YouTube) etc. that you saw the advertisement on) Advertisement –  (What was being advertised? Product? Service? Be Specific! Give a brief summary of the advertisement, in your own words ) Target Market –  (Who is the target market; demographics, geographic, psychographics, behaviors etc.) Effectiveness –  (Do you think the ad was ef...

Make up any work that you have outstanding.  If you're done everything, work on Coding. Coding Link