4 Ps of Marketing
The Task
o Below is a list of top companies who have a variety of
brands making up their business.
o In a Word Document, choose three
products and/or services and identify the relevance of the 4 Ps to the product/service of your choice (here are some examples).
Unilever - range of brands covering foods, perfumes, household
cleaners, ice creams, etc.
Nestlé - a brand covering food, cereals, drinks and dairy
products
GE - a brand covering consumer and commercial technologies
Dell - computer products
Bank of America - banks provide 'products' which also double up as
services
Amtrak - an important service for thousands of people every day
Horizon - health care services
Apple - technology (computers, phones, etc.)
Example - Coca-Cola
Brief Description - The world’s number one soft drink (soda).
Price - is relative compared to other brands, suggesting it is not
as important in the mix.
Product - it relies on a reputation of quality to justify the price.
Place - is vital; the more places it is available, the higher sales
are likely to be. The combination of bottles, cans, etc. means it has a wider
availability. This suggests, with the increased methods of selling recently
introduced, that processes are becoming more important.
Promotion - is high profile; using 'upmarket' events such as the
World Cup and the Olympics. People and physical environments play little part
in the overall marketing mix of the product.
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