4 Ps of Marketing

The Task

o   Below is a list of top companies who have a variety of brands making up their business.

o   On a separate sheet of paper, choose three products and services (ensuring that at least two of your choices are services) and identify the relevance of the 4 Ps to the product/service of your choice. 

Unilever - range of brands covering foods, perfumes, household cleaners, ice creams, etc. 

Nestlé - a brand covering food, cereals, drinks and dairy products 

GE - a brand covering consumer and commercial technologies

Dell - computer products 

Bank of America - banks provide 'products' which also double up as services

Amtrak - an important service for thousands of people every day

Horizon - health care services 

Apple - technology (computers, phones, etc.)

 

Example - Coca-Cola

Brief Description - The world’s number one soft drink (soda).

Price - is relative compared to other brands, suggesting it is not as important in the mix.

Product - it relies on a reputation of quality to justify the price.

Place - is vital; the more places it is available, the higher sales are likely to be. The combination of bottles, cans, etc. means it has a wider availability. This suggests, with the increased methods of selling recently introduced, that processes are becoming more important.

Promotion - is high profile; using 'upmarket' events such as the World Cup and the Olympics. People and physical environments play little part in the overall marketing mix of the product.