Chilliwack Secondary School - Marketing 11

When you are driving in the car and a radio commercial comes on you might start to tune the radio out. But, if you were the person selling what the commercial was offering would you want people tuning it out or listening intently? Well, I would want people paying attention to my commercial! So, for this audio assignment pick a product or business you would like to promote and sell! Use a audio recording software such as soundcloud or audacity to record your commercial. Add in background music, edits, and provide full information of the business/product/services you are advertising. Try to create a radio commercial that grabs and maintains the audiences’ attention. On the side, write why you chose the object or business you are promoting and the process you used to create your commercial.  Don't forget the 4P's of marketing.   If you're not comfortable with recording yourself, type out the transcript for the commercial.  This is done all the time and people not only ...

Part 6 Final Presentation ·         At this point you have plenty of information to create a business pitch for your new vitamin empire. Your presentation should be engaging and cover all of the following information. Do not copy and paste all of your content from the prior sections; everything should be paraphrased for the presentation.   Company / Brand Name / Logo / Vitamin / Bottle Design Speak your Pitch (Do not type it in the PowerPoint) Company Mission Benefits / Uses / How It Works Target Market / Customer Profile Strengths, Weaknesses, Opportunities and Threats Marketing Objectives Distribution Channel Positioning and Points of Difference Marketing Mix (four P’s) Social Media Post / Magazine Advertisement Financial Breakdown and Investment Needs Part 6 PowerPoint You have until Next Monday to hand it in via  Drop Box

Part 5 Shark Tank Pitch Create a 1-minute pitch about your vitamin business. Watch a few episodes of Shark Tank to help craft an engaging pitch. You have plenty of key points that you can discuss in your pitch. Tell a great story to make a connection with the audience. Be sure to discuss the name of your company and what you sell. Cover the benefits, uses, profit potential, and investment needs. This should be typed and provide 1-minute of speaking time.  Due: Friday, May 22nd Part 5 PowerPoint

Part 4 Advertisements Social Media Post: You will create a mock post on a social media platform of your choice. Your post must include a picture and a caption for your company’s products or services.  This post is to promote your product to users Magazine Advertisement: You will also create a magazine advertisement for your company. Your magazine advertisement must include a picture and a caption for your company’s products or services. This should be completed on www.canva.com or photoshop. This advertisement is to promote your product to users as well. Part 4 Due: Tuesday May19th (one week) Part 4 PowerPoint

Part 3 The Business/Marketing Plan ·         The business/marketing plan should follow the outline below. This section should be at least 3 pages typed in, paragraph form, including section titles. Be sure to include charts and graphs if necessary.   I.              Target Market a. Demographics b. Psychographics c. Customer Profile                                                          II.             Situation Analysis                      ...

Part 2 Brand, Logo and Bottle Design ·         Create a brand name and logo for your company using www.canva.com or photoshop. Your logo will then be placed on a bottle, also completed on www.canva.com or photoshop. On your bottle, be sure to include any details such as the vitamin, weight and pill count. You will submit separate photos of your brand and logo, along with the brand and logo on a bottle design (3 photos total). Take your time and practice with it.  You have the rest of the week to work on it.  Part 2:  PowerPoint