Chapter 6: Ad Review and Quiz

Chapter 6: Quiz                                      

Chapter 6: Ad Review  Your Ad Review must be typed. Below is the proper format to be used each week. Type this into MyBlueprint to submit it.                                     

Topic: Technology Advertisement

All students will complete one Ad Review assignment per chapter to be handed in on test day. The purpose of this assignment is to have a better understanding of what is happening in the “Marketing World”. Ad Review assignment topics will change for every chapter. They must be turned in on time and done correctly to receive full credit. Ad Reviews turned in late, without a valid excuse, will receive a zero, as a grade.

Your Ad Review must be typed. Below is the proper format to be used each week. Remember to use the heading below and that each section must be labeled and completed.

Name (first/last)

Block/Period

Date

Company – (Name of the company advertising)

Location –  (Name of the newspaper, magazine, tv station, billboard, website etc. that you saw the advertisement on)

Advertisement –  (What was being advertised? Product? Service? Be Specific! Give a brief summary of the advertisement, in your own words)

Target Market –  (Who is the target market; demographics, geographics, psychographics, behaviors etc.)

Effectiveness –  (Do you think the ad was effective? Why or why not?)

Competitors –  (Who is the company’s competitors? Have you seen any similar ads by them as well?)

Differentiation –  (How did the company differentiate its products/services through the ad, in relation to competitors; discounts, deals, quality etc.)

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