Chilliwack Secondary School - Marketing 11

'' Directions Use PowerPoint to convey your information to create your own Niche Market! Slide 1:  What is the product? Slide 2 : Who is the target market? Slide 3 : Why would the target market use the product? What is  the need your product will fulfill? Slide 4:  Once companies notice your success, they will try to  exploit your niche. What strategies can you deploy to overcome the competition?   When done, hand-in via  Dropbox When done, complete the reflection questions on MyBluePrint

Chapter 3:  PowerPoint Chapter 3:  Note Guide

Instructions are in MyBluePrint Complete it using MS Word and you have two days to work on it. 

Chapter 2 Quiz (do this first) Chapter 2: Ad Review                                        Your Ad Review must be typed. Below is the proper format to be used each week. Type this into  MyBlueprint  to submit it. Topic: Car Advertisement All students will complete one Ad Review assignment per chapter to be handed in on test day. The purpose of this assignment is to have a better understanding of what is happening in the “Marketing World”. Ad Review assignment topics will change for every chapter. They must be turned in on time and done correctly to receive full credit. Ad Reviews turned in late, without a valid excuse, will receive a zero, as a grade. Your Ad Review must be typed. Below is the proper format to be used each week. Remember to use the heading below and that each section must be labeled and completed. Company – (Name of the company advertising) Location ...

Businesses develop marketing strategies in order to attract their target market . Target markets are groups of consumers who a company aims its’s marketing efforts to. These consumers are identified as potential customers. Directions:  Download the template and then choose the most relevant characteristic in each demographic category for the marketing campaigns for the following products listed across the top (or you can come up with your own).      H and-in via  Dropbox When done, complete the reflection questions on MyBluePrint

The Task o    Below is a list of top companies who have a variety of brands making up their business. o      In a Word Document, choose three products and/or services and identify the relevance of the 4 Ps to the product/service of your choice (here are some examples).   Unilever - range of brands covering foods, perfumes, household cleaners, ice creams, etc.   Nestlé - a brand covering food, cereals, drinks and dairy products   GE - a brand covering consumer and commercial technologies Dell - computer products   Bank of America - banks provide 'products' which also double up as services Amtrak - an important service for thousands of people every day Horizon - health care services   Apple - technology (computers, phones, etc.)   Example - Coca-Cola Brief Description - The world’s number one soft drink (soda). Price - is relative compared to other brands, suggesting it is not as important in the mix...

Chapter 2:  PowerPoint Chapter 2:  Note Guide When complete, do Part 4:  Marketing Reflection in MyBluePrint

Complete the following assignment in MS Word  Chapter 1 Marketing Project When done, hand-in via Dropbox

Complete the Chapter #1 Quiz All students will complete one Ad Review assignment per chapter to be handed in at the end of the semester. The purpose of this assignment is to have a better understanding of what is happening in the “Marketing World”. Ad Review assignment topics will change for every chapter.     Your Ad Review must be typed. Below is the proper format to be used each week. Type this into MyBlueprint to submit it. Topic: Food Advertisement Company – (Name of the company advertising) Location –   (Name of the newspaper, magazine, tv station, billboard, website (YouTube) etc. that you saw the advertisement on) Advertisement –  (What was being advertised? Product? Service? Be Specific! Give a brief summary of the advertisement, in your own words ) Target Market –  (Who is the target market; demographics, geographic, psychographics, behaviors etc.) Effectiveness –  (Do you think the ad was effective? Why or why not?) Competitors –  (Who is t...

We'll be exploring some computer topics using Code HS .  CodeHS is an interactive online learning platform offering computer science and programming instruction for schools and individual learners. Each month, we'll be exploring a topic including: Exploring the Internet  Exploring Digital Citizenship Then you can pick from one of the following for an extension activity: Coding with Karel/Karel Adventures Web Design It is a self-paced course and you can work on it when you've completed your daily assignment. To sign up, please go to the link

1) Activity:  5 Forms of Utility PowerPoint                When done, hand-in via  Dropbox 2) In MyBluePrint complete Part 3 - Marketing 3) When you're done, you can work on homework, practice typing or play:      Educational Games Tetris Sudoku Scrabble Lots of Card Games Minecraft Education Marketing 11 — Part 3: Think Like a Marketer Now imagine that you are responsible for marketing a business. Use your creativity and think about who your customers would be and how you would reach them. 11. Imagine you are opening a new fast-food restaurant in your community. What would you sell, and what would make your restaurant different from the competition? 12. Who would be your target customer? Describe them. (Age, interests, lifestyle, income, hobbies, etc.) 13. Where would you advertise your restaurant to reach your target customer? Why? 14. What would you call your restaurant? What would your logo or slogan look or so...

Chapter 1:  PowerPoint Chapter 1:  Note Guide In MyBluePrint complete Part 2 - Adverstising  When you're done, you can work on homework, practice typing or play: Educational Games Tetris Sudoku Scrabble Lots of Card Games Minecraft Education Marketing 11 — Part 2: Advertising Think about advertisements you see in your everyday life. Consider what gets your attention, what makes you remember an advertisement, and what might influence your buying decisions. 6. What advertisement do you remember seeing recently? Describe it. What made it memorable? 7. What makes an advertisement good or effective in your opinion? 8. What makes an advertisement annoying or ineffective? 9. Which type of advertising do you think influences teenagers the most? Explain your answer. Social media, YouTube, television, billboards, websites, influencers, in-store advertising, or another type. 10. Imagine you own a company that sells $100 sneakers. What could you do to convince a 16-year-old to ...

We use MyBluePrint for submitting our Journal Entries, Dragon's Den Questions and Ad Reviews. Please log-in to MyBluePrint Click on School Account Login Select - SD33 - Chilliwack Find Marketing 11 Class Complete Part 1 - You are a Consumer When you're done, you can work on homework, practice typing or play: Educational Games Tetris Sudoku Scrabble Lots of Card Games Minecraft Education Marketing 11 — Part 1: You as a Consumer Answer the following questions in complete sentences. There are no right or wrong answers. Think about the products, brands, stores, websites, and advertisements you encounter in your everyday life. 1. What is one product that you really like or use regularly? What makes you choose that product over similar products? 2. What is your favourite brand? Why do you like or trust this brand? 3. Think about the last time you bought something that you didn't really need. What convinced you to buy it? 4. Where do you usually discover new products? (Examples: ...