Chapter 1 Activity: 5 Forms of Utility PowerPoint

1) Activity:  5 Forms of Utility PowerPoint
            When done, hand-in via Dropbox

2) In MyBluePrint complete Part 3 - Marketing

3) When you're done, you can work on homework, practice typing or play:

    Educational Games

Marketing 11 — Part 3: Think Like a Marketer
Now imagine that you are responsible for marketing a business. Use your creativity and think about
who your customers would be and how you would reach them.
11. Imagine you are opening a new fast-food restaurant in your community. What would you sell, and
what would make your restaurant different from the competition?
12. Who would be your target customer? Describe them. (Age, interests, lifestyle, income, hobbies,
etc.)
13. Where would you advertise your restaurant to reach your target customer? Why?
14. What would you call your restaurant? What would your logo or slogan look or sound like?
15. Why do you think companies spend millions of dollars on marketing and advertising? What are they
hoping to accomplish?



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