Vitamin Empire - Cumulative Project Part 1

Your objective is to create a business plan, marketing plan, advertisements and presentation for a NEW vitamin business. Your plan and presentation should include all of the information below in order to receive full credit.

Your assignment will consist of six (6) parts, this is part 1:

Part 1 Research

·       Choose a vitamin from the American Standard Wholesale Price Sheet. You may not be familiar with the vitamins, so go through the list and choose one that you feel would be a great seller! Then research the following: 

·        How the vitamin works

·        Benefits

·        Health uses

·        Target users 

After, complete a price and review analysis by analyzing what prices GNC, Amazon and The Vitamin Shoppe are charging for the vitamin. Then look at what users have to say about the products. Be sure to note some of their pros and cons. You may want to sort through the sites by analyzing best sellers.

This section should be at least 2-3 pages typed and include charts and graphs if necessary. Make sure you cite your sources.  

You have 2 classes to work on this and you can work in pairs.

Part 1 PowerPoint

American Standard Nutrition Wholesale Price Sheet