Chilliwack Secondary School - Marketing 11

Preparation For this assignment you will write a product report focused on a single product of your choice. Your submission will follow the formatting and address the questions/issues specified in the Your Task. Go to the store website where your product is sold. This can be Walmart, Costco, Home Depot, Best Buy or wherever your product is sold online and displayed alongside competing brands and products. When selecting your product or good, keep in mind that in this assignment you will be analyzing the product based on the four Ps of marketing. Your Task Gather the information necessary to complete your Product Report. Among the information you will need to collect is the following: Name of product and company: Use the proper corporate name, not a nickname. For example: Tide Pods by Proctor & Gamble. Include pictures. Product description: Briefly describe the product you’ve selected along with any relevant history that led you to choose this product/brand. Describe the key mar...

Complete Chapter #3 Quiz Chapter 3: Ad Review     Your Ad Review must be typed. Below is the proper format to be used each week. Type this into  MyBlueprint  to submit it. Topic: Household Goods Advertisement All students will complete one Ad Review assignment per chapter to be handed in on test day. The purpose of this assignment is to have a better understanding of what is happening in the “Marketing World”. Ad Review assignment topics will change for every chapter. They must be turned in on time and done correctly to receive full credit. Ad Reviews turned in late, without a valid excuse, will receive a zero, as a grade. Your Ad Review must be typed. Below is the proper format to be used each week. Remember to use the heading below and that each section must be labeled and completed. Company – (Name of the company advertising) Location –   (Name of the newspaper, magazine, tv station, billboard, website etc. that you saw the advertisement on) Adve...

Objective: Utilize secondary data to understand a market. As you consider opportunities in starting a new business, you might want to research the neighborhood. There are plenty of resources you can use to analyze the demographics of a specific town. Situation Your teacher has decided to assign each of you a zip-code. With your unique zip-code you will analyze the demographics in your town to get a better understanding of the market. Use the link below to create a presentation on the town. Link http://www.esri.com/data/esri_data/ziptapestry Enter your zip-code and click form more details . Use 90210 for one zip code and use 44503 for the other PowerPoint: What you need Slide #1: Name of city and zip-code Slide #2: Tapestry Segmentation Slide #3: Annual Spending Habits Slide #4: Disposable Income Slide #5: Demographic Population Slide #6: Name of city and zip-code Slide #7: Tapestry Segmentation Slide #8: Annual Spending Habits Slide #9: Disposable Inc...

'' Directions Use PowerPoint to convey your information to create your own Niche Market! Slide 1:  What is the product? Slide 2 : Who is the target market? Slide 3 : Why would the target market use the product? What is  the need your product will fulfill? Slide 4:  Once companies notice your success, they will try to  exploit your niche. What strategies can you deploy to overcome the competition?   When done, hand-in via  Dropbox

Chapter 3:  PowerPoint Chapter 3:  Note Guide

Remembering the 4 Ps of Marketing (Price, Promotion, Product and Place), using the template in MS Word ( Founder Table and Question Template ), identify each of the 4Ps for The McDonald Brothers and Ray Croc.  Answer the questions underneath as well.  When done, hand-in via  Dropbox

Chapter 2 Quiz (do this first) Chapter 2: Ad Review                                        Your Ad Review must be typed. Below is the proper format to be used each week. Type this into  MyBlueprint  to submit it. Topic: Car Advertisement All students will complete one Ad Review assignment per chapter to be handed in on test day. The purpose of this assignment is to have a better understanding of what is happening in the “Marketing World”. Ad Review assignment topics will change for every chapter. They must be turned in on time and done correctly to receive full credit. Ad Reviews turned in late, without a valid excuse, will receive a zero, as a grade. Your Ad Review must be typed. Below is the proper format to be used each week. Remember to use the heading below and that each section must be labeled and completed. Company – (Name of the company advertising) Location ...

Businesses develop marketing strategies in order to attract their target market . Target markets are groups of consumers who a company aims its’s marketing efforts to. These consumers are identified as potential customers. Directions:  Download the template and then choose the most relevant characteristic in each demographic category for the marketing campaigns for the following products listed across the top. When done, hand-in via  Dropbox

The Task o    Below is a list of top companies who have a variety of brands making up their business. o      In a Word Document, choose three products and/or services and identify the relevance of the 4 Ps to the product/service of your choice (here are some examples).   Unilever - range of brands covering foods, perfumes, household cleaners, ice creams, etc.   Nestlé - a brand covering food, cereals, drinks and dairy products   GE - a brand covering consumer and commercial technologies Dell - computer products   Bank of America - banks provide 'products' which also double up as services Amtrak - an important service for thousands of people every day Horizon - health care services   Apple - technology (computers, phones, etc.)   Example - Coca-Cola Brief Description - The world’s number one soft drink (soda). Price - is relative compared to other brands, suggesting it is not as important in the mix...

Chapter 2:  PowerPoint Chapter 2:  Note Guide If you haven't,  Complete the Chapter #1 Quiz When you're done work on any outstanding assignment or  coding .

Complete the Chapter #1 Quiz All students will complete one Ad Review assignment per chapter to be handed in at the end of the semester. The purpose of this assignment is to have a better understanding of what is happening in the “Marketing World”. Ad Review assignment topics will change for every chapter.     Your Ad Review must be typed. Below is the proper format to be used each week. Type this into MyBlueprint to submit it. Topic: Food Advertisement Name (first/last) Block/Period Date Company – (Name of the company advertising) Location –   (Name of the newspaper, magazine, tv station, billboard, website (YouTube) etc. that you saw the advertisement on) Advertisement –  (What was being advertised? Product? Service? Be Specific! Give a brief summary of the advertisement, in your own words ) Target Market –  (Who is the target market; demographics, geographic, psychographics, behaviors etc.) Effectiveness –  (Do you think the ad was effective? Why or why...