Vitamin Empire - Cumulative Project Part 3

Part 3 The Business/Marketing Plan

·       The business/marketing plan should follow the outline below. This section should be at least 3 pages typed in, paragraph form, including section titles. Be sure to include charts and graphs if necessary. 

I.             Target Market

a. Demographics

b. Psychographics

c. Customer Profile             

                                          

II.            Situation Analysis                                                             

a.    SWOT Analysis

 

III.          Objectives                                                                         

a.    Company’s Mission

b.    Marketing Objectives

c.    Distribution Channel Objectives

 

IV.         Marketing Strategies                                                        

a.    Positioning and Points of Difference (competitors)

b.    Marketing Mix (four P’s)

                                         i.    Product

                                        ii.    Price

                                       iii.    Place

                                       iv.    Promotion

 

V.           Financial Breakdown

a. Product Cost / Retail Price / Profit Potential

b. Financial Objectives (Sales Forecast)

c. Investment Needs (Start-up costs)


Part 3 Due: Next Monday

Part 3 Powerpoint

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