Chapter 3: Ad Review Journal and Quiz

Complete Chapter #3 Quiz

Chapter 3: Ad Review   Your Ad Review must be typed. Below is the proper format to be used each week. Type this into MyBlueprint to submit it.

Topic: Household Goods Advertisement

All students will complete one Ad Review assignment per chapter to be handed in on test day. The purpose of this assignment is to have a better understanding of what is happening in the “Marketing World”. Ad Review assignment topics will change for every chapter. 

Company – (Name of the company advertising)

Location –  (Name of the newspaper, magazine, tv station, billboard, website etc. that you saw the advertisement on)

Advertisement –  (What was being advertised? Product? Service? Be Specific! Give a brief summary of the advertisement, in your own words)

Target Market –  (Who is the target market; demographics, geographics, psychographics, behaviors etc.)

Effectiveness –  (Do you think the ad was effective? Why or why not?)

Competitors –  (Who is the company’s competitors? Have you seen any similar ads by them as well?)

Differentiation –  (How did the company differentiate its products/services through the ad, in relation to competitors; discounts, deals, quality etc.)

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