Chapter 3: Demographics PowerPoint

Objective: Utilize secondary data to understand a market.

As you consider opportunities in starting a new business, you might want to research the neighborhood. There are plenty of resources you can use to analyze the demographics of a specific town.

Situation

Your teacher has decided to assign each of you a zip-code. With your unique zip-code you will analyze the demographics in your town to get a better understanding of the market. Use the link below to create a presentation on the town.

Link

http://www.esri.com/data/esri_data/ziptapestry

Enter your zip-code and click form more details.

Use 90210 for one zip code and use 44503 for the other

PowerPoint: What you need

Slide #1: Name of city and zip-code

Slide #2: Tapestry Segmentation

Slide #3: Annual Spending Habits

Slide #4: Disposable Income

Slide #5: Demographic Population

Slide #6: Name of city and zip-code

Slide #7: Tapestry Segmentation

Slide #8: Annual Spending Habits

Slide #9: Disposable Income

Slide #10: Demographic Population

Slide #11: Compare and contrast the two cities how would you market different to these two locations.

When done, hand in via Drop Box

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