Chapter #8: Marketing Management

Chapter 8:  PowerPoint

Chapter 8:  Note Guide


Comments

Post a Comment

Popular posts from this blog

Chapter 1: Introduction to Marketing

Chapter 1:  PowerPoint Chapter 1:  Note Guide In MyBluePrint complete Part 2 - Adverstising  When you're done, you can work on homework, practice typing or play: Educational Games Tetris Sudoku Scrabble Lots of Card Games Minecraft Education Marketing 11 — Part 2: Advertising Think about advertisements you see in your everyday life. Consider what gets your attention, what makes you remember an advertisement, and what might influence your buying decisions. 6. What advertisement do you remember seeing recently? Describe it. What made it memorable? 7. What makes an advertisement good or effective in your opinion? 8. What makes an advertisement annoying or ineffective? 9. Which type of advertising do you think influences teenagers the most? Explain your answer. Social media, YouTube, television, billboards, websites, influencers, in-store advertising, or another type. 10. Imagine you own a company that sells $100 sneakers. What could you do to convince a 16-year-old to ...
Read more

Chapter 1: Ad Review/Quiz

Complete the Chapter #1 Quiz All students will complete one Ad Review assignment per chapter to be handed in at the end of the semester. The purpose of this assignment is to have a better understanding of what is happening in the “Marketing World”. Ad Review assignment topics will change for every chapter.     Your Ad Review must be typed. Below is the proper format to be used each week. Type this into MyBlueprint to submit it. Topic: Food Advertisement Company – (Name of the company advertising) Location –   (Name of the newspaper, magazine, tv station, billboard, website (YouTube) etc. that you saw the advertisement on) Advertisement –  (What was being advertised? Product? Service? Be Specific! Give a brief summary of the advertisement, in your own words ) Target Market –  (Who is the target market; demographics, geographic, psychographics, behaviors etc.) Effectiveness –  (Do you think the ad was effective? Why or why not?) Competitors –  (Who is t...
Read more

Chapter 1 Activity: 5 Forms of Utility PowerPoint

1) Activity:  5 Forms of Utility PowerPoint                When done, hand-in via  Dropbox 2) In MyBluePrint complete Part 3 - Marketing 3) When you're done, you can work on homework, practice typing or play:      Educational Games Tetris Sudoku Scrabble Lots of Card Games Minecraft Education Marketing 11 — Part 3: Think Like a Marketer Now imagine that you are responsible for marketing a business. Use your creativity and think about who your customers would be and how you would reach them. 11. Imagine you are opening a new fast-food restaurant in your community. What would you sell, and what would make your restaurant different from the competition? 12. Who would be your target customer? Describe them. (Age, interests, lifestyle, income, hobbies, etc.) 13. Where would you advertise your restaurant to reach your target customer? Why? 14. What would you call your restaurant? What would your logo or slogan look or so...
Read more